Anonymous
Post 02/09/2024 10:41     Subject: Marketing Major
Anonymous wrote:Any good business schools will have good a good marketing curriculum that includes substantial data analysis, programming, and market research . My dd is accounting & finance major, but the marketing program at her school is very good. What tier of schools is she targeting?


+1. Analytics and programming are part of it these days.
Anonymous
Post 02/09/2024 10:34     Subject: Marketing Major
It has worked out for my DC. In high school, DC really wanted to be a journalist. DC is an exceptional writer. After talking to many professional journalists, decided to do marketing/PR. DC is a college senior and getting a double major: business marketing (in the business school) and communications (in liberal arts school). DC has had great internships in NYC for two summers (top PR firms) and last summer’s internship hired DC to start entry level job immediately after graduation. YMMV
Anonymous
Post 02/09/2024 10:23     Subject: Re:Marketing Major
Anonymous wrote:
Anonymous wrote:I didn’t think Holy Cross had much in the business/marketing realm of studies


I went to Holy Cross and have held several senior roles in marketing, and am LinkedIn to tons of classmates who do too.

I'd hire a Holy Cross grad who majored in English and minored in Statistics over your typical sports marketing major from Large State U any day of the week. Better to learn the fundamentals of writing, creativity and analytics than to approach this career as a trade school endeavor.

The field is SO dynamic -- I've had to learn various forms of social media, then data analytics, and now AI, and who knows what's next? What they learn in a trade-oriented marketing major will be obsolete in 10 years. Learn how to learn.


Yup. And don’t box yourself into one field. A marketing degree is narrow. A humanities degree teaches you how to write, research, analyze, communicate, which you can apply to many fields over time. Careers take a lot of twists and turns, especially these days.
Anonymous
Post 02/09/2024 10:19     Subject: Marketing Major
Anonymous wrote:
Anonymous wrote:Holy Cross? I am from the Midwest where I know quite a few people who have studied religion and entering the marketing. All of them have done well. Why? If you ever have gone to church, the ones that have the largest audiences tell the best stories. Marketing is about storytelling with data analytics.


There’s so much wrong with this post.


Yes. But I agree with the need to be a good storytellers. I'm the Holy Cross grad poster (and I'm not very religious) but I will say that some of these SLACs that attract well-rounded kids graduate successful marketers because it helps to understand culture. Beyond the hard skills, understanding trends in entertainment, media, technology and politics makes you better at marketing.
Anonymous
Post 02/09/2024 10:13     Subject: Marketing Major
Anonymous wrote:Holy Cross? I am from the Midwest where I know quite a few people who have studied religion and entering the marketing. All of them have done well. Why? If you ever have gone to church, the ones that have the largest audiences tell the best stories. Marketing is about storytelling with data analytics.


There’s so much wrong with this post.
Anonymous
Post 02/09/2024 10:11     Subject: Marketing Major
My cousin's kid did community college than marketing major from regional state school, was referred for a competitive Microsoft internship program by her dad's friend, seems to be doing well there. Its a two year program, 80% get a job offer.
Anonymous
Post 02/09/2024 09:58     Subject: Marketing Major
Holy Cross? I am from the Midwest where I know quite a few people who have studied religion and entering the marketing. All of them have done well. Why? If you ever have gone to church, the ones that have the largest audiences tell the best stories. Marketing is about storytelling with data analytics.
Anonymous
Post 02/09/2024 07:34     Subject: Marketing Major
I am a Towson business grad from the late 90s, and my concentration was in marketing. I double majored with health care management. I also got into journalism in high school and college and learned a lot about writing and media and telling a story.

Marketing is a space that is being highly impacted by AI. I wouldn’t get a degree in it, but I would still get a business degree, or minor in business with a major in the humanities or social sciences. Writing and communicating is a highly valuable skill that isn’t commonly held by today’s grads.
Anonymous
Post 02/09/2024 00:17     Subject: Re:Marketing Major
Anonymous wrote:Appreciate all the good advice and will pass this on to DC.

Right now they are considering medium-sized private schools with not uber-competitive acceptance rates.
Likely: Loyola Maryland, Seattle University
Targets: University of San Diego, Holy Cross
Reaches: Skidmore, University of Richmond
Publics:UMBC and/or Towson, Pitt, U Del.


In that case, really avoid marketing major.
Anonymous
Post 02/09/2024 00:15     Subject: Marketing Major
Anonymous wrote:Writing. Writing. More writing. We are desperate for good writers.


ChatGTP
Anonymous
Post 02/08/2024 22:08     Subject: Re:Marketing Major
Anonymous wrote:I didn’t think Holy Cross had much in the business/marketing realm of studies


I went to Holy Cross and have held several senior roles in marketing, and am LinkedIn to tons of classmates who do too.

I'd hire a Holy Cross grad who majored in English and minored in Statistics over your typical sports marketing major from Large State U any day of the week. Better to learn the fundamentals of writing, creativity and analytics than to approach this career as a trade school endeavor.

The field is SO dynamic -- I've had to learn various forms of social media, then data analytics, and now AI, and who knows what's next? What they learn in a trade-oriented marketing major will be obsolete in 10 years. Learn how to learn.
Anonymous
Post 02/08/2024 22:07     Subject: Marketing Major
Anonymous wrote:
Anonymous wrote:I completely disagree with everyone saying don’t be a marketing major. I majored in International Studies and the recruiters and hiring majors would not look at me for entry level marketing jobs. They wanted marketing majors, comm or business majors. I ended up getting an MBA with a concentration in marketing. It will be tough to get through job applications algorithms with anything other than majoring in business.

I agree with the idea of getting a strong background in business. Marketing touches all areas of the business and having a decent understand of analytics is in demand especially with digital marketing.
Minors in English could be a selling point but most business writing is very different from English (I had a minor in English)


One more thing look at the companies that recruit at each school and see if they are
looking for marketing roles.


I agree. I’m sure the other PPs have valid perspectives. But for our marketing interns we clearly state that we want business marketing or comms majors. A philosophy major from W&M isn’t getting prioritized over a marketing major from Florida State.
Anonymous
Post 02/08/2024 22:04     Subject: Marketing Major
Anonymous wrote:Writing. Writing. More writing. We are desperate for good writers.


AI. AI. AI. Your job will be gone in 5 years.
Anonymous
Post 02/08/2024 21:33     Subject: Marketing Major
Writing. Writing. More writing. We are desperate for good writers.
Anonymous
Post 02/08/2024 21:18     Subject: Marketing Major
Anonymous wrote:I completely disagree with everyone saying don’t be a marketing major. I majored in International Studies and the recruiters and hiring majors would not look at me for entry level marketing jobs. They wanted marketing majors, comm or business majors. I ended up getting an MBA with a concentration in marketing. It will be tough to get through job applications algorithms with anything other than majoring in business.

I agree with the idea of getting a strong background in business. Marketing touches all areas of the business and having a decent understand of analytics is in demand especially with digital marketing.
Minors in English could be a selling point but most business writing is very different from English (I had a minor in English)


One more thing look at the companies that recruit at each school and see if they are looking for marketing roles.