Anonymous wrote:DH and I were talking about this recently. Why isn't Baja Fresh more popular? Their food and service are good and fast, so why is Chipotle so much more popular?

because most Americans have crappy taste in "Mexican" food.

I prefer District Taco!

Because great food isn't made at microwave speed

I feel like they were huge 20 years ago and I miss them. I didn't even realize they were still around but now I am going to try and find one!!

DH and I were talking about this recently. Why isn't Baja Fresh more popular? Their food and service are good and fast, so why is Chipotle so much more popular?

Anonymous wrote:I like the fish tacos.

The best!

Anonymous wrote:

Anonymous wrote:I wonder why they were not as successful as Chipotle. IMO their food is much tastier.

Chipotle is mass produced frozen food that just needs to be reheated. Baja always required fresh food to be made daily. If they had pivoted food would have gone downhill but they probably would have persevered.

What do you mean? This isn't true. You've seen the grill behind the counter, right? They're cooking raw meat. They make the rice and guacamole daily. Lettuce, peppers, onion, etc are chopped fresh every day. Peppers and onions are cooked on the grill from fresh. Chips are fried fresh.

Red and green salsa, and beans come cooked in a bag. Tomatoes come diced in a bag along with corn and fresh aromatics are added (onions, jalapenos, cilantro, and lime juice) to make the pico and corn salsa.

Anonymous wrote:

Anonymous wrote:I wonder why they were not as successful as Chipotle. IMO their food is much tastier.

I’ve always had to wait for my food after ordering. Whereas Chipotle is instant.

The wait is very minimal

Loved their black bean and cheese burrito

So good, I wish they were still around near me!

Anonymous wrote:I wonder why they were not as successful as Chipotle. IMO their food is much tastier.

I’ve always had to wait for my food after ordering. Whereas Chipotle is instant.

Anonymous wrote:I wonder why they were not as successful as Chipotle. IMO their food is much tastier.

Chipotle is mass produced frozen food that just needs to be reheated. Baja always required fresh food to be made daily. If they had pivoted food would have gone downhill but they probably would have persevered.

I wonder why they were not as successful as Chipotle. IMO their food is much tastier.

Salsa Baja is undefeated. Baja Fresh >>> Chipotle.

My family loves Baja. When I need grab and go food for a crazy weekend, I order their catering platters. By Sunday night it's all gone.

LOVE their smothered burritos. And that brown salsa is my fave. When we order from there, we bring one of those small tupperware containers to fill it up.