Anonymous wrote:Just went to buy a loaf of brioche from Whole Foods to make French bread. It’s usually around $5, which is already up from the $4 it used to be, and pricy for bread. But it’s a treat for us and saves me the trouble of making brioche.
It was $8.49. Fir a single (small) loaf of bread. $8.02 with my Prime discount.
Needless to say, I put it back and will figure something else out.
This HAS to be price gouging, right? There is no way you add up the ingredients in bread, the labor required to make a bunch of loaves at once in a commercial kitchen, and the packaging, and come up with $4+ per loaf (so $8 with a healthy profit margin and factoring the costs to the store of shelving and selling it). I’m sure it’s partly inflation but come on.
Also, who is buying $8 loaves of bread? Like how rich do you need to be to either not notice how expensive dive that is or not care???
This there is how the price is determined. But also, yeah, pretty funny that WF brioche is your inflation indicator.