Anonymous wrote:I think they have brand baggage that’s hard to shake – even though I recognize that they are perfectly nice cars. This GenXer associates them with older people – because that’s what my grandparents drove when I was a kid. I cannot bring myself to do the math that would confirm that they bought those “old people cars” around the age I am now. So Caddies aren’t even on my radar because, in my head, I’m not old.
+1
I'm mid 40s and my very wealthy grandparents always drove a caddy. My parents, boomers, also think they are old people cars. Warren Buffet has driven one for decades.