I know a mom who does this all the time with her kid. Once out of at least 10 times it was my kid's birthday. Now, I generally see it as an excuse for not doing this and she's probably double booked her kid and chosen a different activity. Sadly, the kids are still friends, but we don't do anything with the family anymore. I noticed the kid showed up to get a big award in a t-shirt the other day despite an email going out asking kids to dress up. They are pretty much a main character family and everyone else is just easily dismissed depending on their whims.