Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:The perception is LL bean is more wealthier, waspy, made in america, and now outdoorsy.
Yikes.
PP didn't phrase it well, but LL bean is trying to become upscale- just look at where they choose to open stores.
Huh? LL Bean started in Maine 100 years ago with hunting and fishing gear. It's been a preppy New England staple for decades that historically had a reputation for quality and a lifetime guarantee. If anything, it's been driving its reputation into the ground with cheaper manufacturing.
Yeah, but that demographic is dying out. They are trying to appeal to "upscale" millennials that like a pseudo-waspy look now. They did a partnership with Todd Synder this year, which is a very metro-sexual menswear brand out of NY.
Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:The perception is LL bean is more wealthier, waspy, made in america, and now outdoorsy.
Yikes.
PP didn't phrase it well, but LL bean is trying to become upscale- just look at where they choose to open stores.
Huh? LL Bean started in Maine 100 years ago with hunting and fishing gear. It's been a preppy New England staple for decades that historically had a reputation for quality and a lifetime guarantee. If anything, it's been driving its reputation into the ground with cheaper manufacturing.
Anonymous wrote:Anonymous wrote:Anonymous wrote:The perception is LL bean is more wealthier, waspy, made in america, and now outdoorsy.
Yikes.
PP didn't phrase it well, but LL bean is trying to become upscale- just look at where they choose to open stores.
Anonymous wrote:Anonymous wrote:The perception is LL bean is more wealthier, waspy, made in america, and now outdoorsy.
Yikes.
Anonymous wrote:The perception is LL bean is more wealthier, waspy, made in america, and now outdoorsy.