Spend money on -
Food ingredients - organic and local (I also cook a lot), best cuts of meats
Take-outs
Supplements, vitamins
Cleaning lady (twice a week)
Tech
Books, education, tutors, EC activities, hobbies.
Tip well
Comfortable, well made shoes
Tech clothes and gear
Teachers gifts during Christmas and end of school
Charity to environmental organizations, NPR, Manna, PBS.
Medium spending on -
Cars (will buy a hybrid Japanese car over a luxury car)
House (SFH, will pay for great amenities, space, comfort in moderately priced neighborhood)
No designer bag, shoes, clothes - unless I really like something and it is a price I am willing to pay. Every thing under $100
Travel. Travel twice a year on foreign vacations but we are not flying first class or staying at Ritz.
Cheap on -
Wine (Buy mostly from Costco)
Clothes (Costco, Kohls, Target, Macys). I also buy stuff that are classic and last a long time.
Anything gimmicky
Holiday gifts for each other.
I shop around. I read CR before buying. I am not frugal and live comfortably, but I like living well on 60% of our HHI.