Anonymous wrote:The one with the toddler having her swimsuit pulled down revealing a white rear end against tan skin? I always thought the ad was really cute, but would the general public react that way if the ad were coming out now?

no because we now know the perils of too much sun.

Anonymous wrote:Wait, I let my 7yo go topless all the time with swim bottoms on. Some how a bikini tops seem worse to me. Are you all suggesting this isn't ok? My sons do it, why not her as well. They have the exact same chest.

In public? Of course it’s not OK.

Wait, I let my 7yo go topless all the time with swim bottoms on. Some how a bikini tops seem worse to me. Are you all suggesting this isn't ok? My sons do it, why not her as well. They have the exact same chest.

Consider that circa 1953-1980s, a tan was considered healthy.

My big sister was a preemie born in 1967. Once released from the hospital (at 5 pounds), Mum was told to make certain the baby had lots of sun exposure to prevent jaundice and help with growth. We lived in Alabama. Sister's baby book is filled with photos of bald, blue eyed, fair skinned naked baby "sunbathing."

Anonymous wrote:

Anonymous wrote:Wow, political correctness sure has taken over everything these days.

I honestly thought the ad was adorable and truthfully NEVER noticed how certain things could be offensive to some.

I don't think it's about being PC or offensive-it's that we have learned about SPF and sun exposure risks, and as a parent, I want to protect my kids. So a product with a picture of a child who looks like they had too much sun exposure, doesn't make me want to buy that sun protection product.

Actually it wasn't a sun protection product, that didn't exist in 1953. it was a tanning product. The ad's tagline was "Don't be a pale face."

The plastic bottle with colorants that makes it harder to recycle. The chemical brew inside that kills sealife and corals. I am surprised you can still buy this stuff.

Anonymous wrote:Wow, political correctness sure has taken over everything these days.

I honestly thought the ad was adorable and truthfully NEVER noticed how certain things could be offensive to some.

Same. It’s sad/frightening to think about where we’re going

Anonymous wrote:Wow, political correctness sure has taken over everything these days.

I honestly thought the ad was adorable and truthfully NEVER noticed how certain things could be offensive to some.

I don't think it's about being PC or offensive-it's that we have learned about SPF and sun exposure risks, and as a parent, I want to protect my kids. So a product with a picture of a child who looks like they had too much sun exposure, doesn't make me want to buy that sun protection product.

Wow, political correctness sure has taken over everything these days.

I honestly thought the ad was adorable and truthfully NEVER noticed how certain things could be offensive to some.

While away at the beach this year I noticed that they changed the bottle design. The little girl is now wearing a one piece blue bathing suit. No cheeks visible. Dog is still in it.

Anonymous wrote:Toddler girl topless.

Toddler girl without hat and sunglasses.

Severely tanned or sunburned.

Off leash dog pulling at her swimsuit bottom.

No tags on dog. Stray or unregistered dog.

Unsupervised little girl on the beach.

So many things wrong with this drawing.

- pretend social justice warrior with an ax to grind

This is another thing that has changed. My mother says she used to play in the front yard topless, until about the age of five. This was in the early 50's.

Anonymous wrote:I don't have an issue with the butt display but I'm now appalled a parent would let their kid get that tanned. I'm in my 50s and sun damage has caught up with me. My kids are teenagers and I constantly harp to my kids about using sunscreen to avoid getting tanned.

Yeah, but in 1953 tanning wasn't viewed as unhealthy. And they didn't have SPF anyways. I'm more curious if society would freak out about seeing a toddler's derrière on a billboard. Even if it was just a drawing.

Toddler girl topless.

Toddler girl without hat and sunglasses.

Severely tanned or sunburned.

Off leash dog pulling at her swimsuit bottom.

No tags on dog. Stray or unregistered dog.

Unsupervised little girl on the beach.

So many things wrong with this drawing.

- pretend social justice warrior with an ax to grind

I don't have an issue with the butt display but I'm now appalled a parent would let their kid get that tanned. I'm in my 50s and sun damage has caught up with me. My kids are teenagers and I constantly harp to my kids about using sunscreen to avoid getting tanned.

The one with the toddler having her swimsuit pulled down revealing a white rear end against tan skin? I always thought the ad was really cute, but would the general public react that way if the ad were coming out now?