Anonymous wrote:As a marketing executive for the past 15 years, I can tell you that you do NOT need to get an undergraduate marketing degree to work in the marketing field. An MBA is one thing....however a BA in marketing does NOT give you any more of a leg up than a BA in english or any other field. Pursue what you love, get involved in school, demonstrate leadership, and focus on building your writing skills. During summers, get an internship. In my experience, those are the keys. I'm sorry to offend, but I believe that marketing BAs are not worth the money and that your DCs would be much better off pursuing another area of study.

Ok, but what kind of internship would an English major get? In my experience, it's not easy for liberal arts majors to get business internships in college. People always say "it doesn't matter what you major in, just get experience" but how are liberal arts majors supposed to get experience?

Anonymous wrote:Agree. More important to pursue a summer internship working for a known brand. Your undergraduate major is just not as relevant.

I looked up marketing internships for well known brands and most specified “marketing, business, or communications majors preferred”

Agree. More important to pursue a summer internship working for a known brand. Your undergraduate major is just not as relevant.

As a marketing executive for the past 15 years, I can tell you that you do NOT need to get an undergraduate marketing degree to work in the marketing field. An MBA is one thing....however a BA in marketing does NOT give you any more of a leg up than a BA in english or any other field. Pursue what you love, get involved in school, demonstrate leadership, and focus on building your writing skills. During summers, get an internship. In my experience, those are the keys. I'm sorry to offend, but I believe that marketing BAs are not worth the money and that your DCs would be much better off pursuing another area of study.

My daughter is a senior marketing major at Michigan. She just accepted a position with Apple’s merchandising department. Recruiters have been contacting her for awhile now.

If you go to a good school, it’s a great major.

Brand Manager
Product Manager
Advertising Account Exec


I had a few stints in all of these roles. Money wasn’t outstanding, but loved my work. It was fun and I got to travel the world. I am from the northeast.

Mary Kay?

My daughter is a marketing major at a flagship U on the West Coast. Last summer she had a brand management internship with Nike in their London office and this summer she’ll be with Amazon in their product marketing department.

It depends on the reputation of the program. I was a marketing major, as were many of my friends. Straight out of college, we were working for Fortune 500 firms in their marketing departments.

I was a marketing major + a minor in statistics and have a career in marketing research. I focused my marketing classes on consumer behavior and research. First job out of college was research assistant at a marketing research consulting firm.

Without the math piece, a lot of the general marketing major recruiting seemed to be entry-level sales type jobs.

It means you weren't smart enough to take the math classes.

Nothing remotely serious.....maybe a marketing assistant?

Stay at home mom.

Cam girl...

What kind of jobs can one get with a bachelors in Marketing?