You model good behavior, and you explicitly state to your children what they should and should not do, even taking the family members as examples. My parents smoke and swear casually, my husband has poor table manners, constantly fills up on ice cream and chips, and is socially clueless, so I have had to be the go-to person for manners, health and social mores.
Luckily, I've so established myself in my kids' minds that they don't question my authority in these categories
My mother is the go-to person for her command of our native language (the kids ask her help for their homework), my father is the go-to person for fun and games, my husband is the go-to person for STEM knowledge. We each have our areas of expertise!