Anonymous wrote:Imagine you own a house and some stranger sends you a letter asking to sell it to you.
As someone who has received a lot of those letters, I find it flattering and encouraging. I show it do DH, he smiles and then it goes in the recycle bin. There is exactly zero harm.
To OP, my main advice would be to have your realtor send the letter under their letterhead. After that, you have different options. You can drive around and note the addresses you like and then send the letter only to those houses. You could send it to everyone in the neighborhood. Or, you could target types of owners as you suggest. I think this last one is a bit iffy. Most of my older neighbors have no interest in moving. The younger ones may be more persuadable, however you'll need to offer a premium because thye will obviously need to find somewhere else to move to.
Personally, from everything I have heard, I think advice about a neighborhood listserv postings is the best move. I know someone who has done this and was successful. We also had someone in our neighborhood sell their house through a "make me move" ad on Zillow and there was a private sale of a house down the street from us to a developer who tore it down, so clearly the cold call letter worked on someone.