Oh, goodness. Perfectly normal. Stop trying to dictate what he does and for how long (unless it's screen time.)
Let him play in the backyard. If he's loud, that's okay. It's probably 3 pm not 3 am.
There are board games you can play on the iPad against the computer.
Storynory has great (free) audio stories for kids and has an app
http://www.storynory.com/
Kids don't have to be fluent readers to enjoy reading. Try picture books; graphic novels.
Award winning picture books:
http://www.ala.org/alsc/awardsgrants/bookmedia/caldecottmedal/caldecotthonors/caldecottmedal
Try Campfire for graphic novels:
http://www.campfiregraphicnovels.com
This is a great resource for books:
http://www.whatdowedoallday.com/books
If he likes science, Science Friday always has some good kids book picks:
http://www.sciencefriday.com/segments/the-science-of-story-time/