From a purely gossipy perspective, I don't think male private citizens offer the same fascination with the public that women do. The sole exception being JFK Jr. And maybe Prince Harry.

James Middleton is no JFK Jr. or even a Prince Harry. Not handsome, doesn't have the charisma of his sisters. I'm sure he is a nice guy but there is nothing there to capture the imagination of the public.

Daily Mail did cover him when he was dating some TV person but even that coverage fizzled.

I don't even think I've seen his name out there. What's his story? Any plastic surgery to speak of?