My son attends a very prestigious school, no bashing so I am not naming it

His advisor said their entire college guidance staff relies more heavily (for what they are worth) on the Forbes rankings over US News. I personally don't generally pay much attention in general but I found that interesting and was wondering what say you?
Some schools he is considering applying to stack up quite differently which I found interesting. My husband half jokingly told him he can apply to any school in the top 100. What do you think about the list? Is it worth paying much attention to?