I saw the EXACT SAME piece of furniture on One Kings Lane and Joss and Main, within the same month, and it was hundreds of dollars cheaper on Joss and Main. I think it was something like $650 on OKL and maybe $425 on J&M. Same photo, same color, same everything. They are both owned by the same company that owns Wayfair so I knew their style overlapped but I thought OKL was supposed to be somewhat higher end. Now I'm skeptical that I'm ever getting a deal on anything.
That said, I do tend to really like the style of a lot of their things, and I don't have time to shop in real life. I just wish they would give more specific information about each piece, and more photos. I can't spend more than $100 or so on something I can't be totally sure about and would cost an arm and a leg to ship back (e.g. large rug or dresser).