Anonymous wrote:Most of their fresh fish was previously frozen.
This is totally true - Almost all fish is frozen for transport and then defrosted by stores for sale. I was told by the fish mongers that the same fish sold frozen in the packages at Whole foods is defrosted and sold at the fish counter. I regularly buy the Whole Foods frozen farmed and wild caught salmon, and it is excellent. For me, the key is defrosting the fish gently in frequently changed cool water.
Anonymous wrote: I still think the WF stuff is too expensive - Trader Joe's is usually a better deal for same quality.
I have not found this to be true. I buy a lot of things at Trader Joes, but I don't like their fish. I don't think that they are as careful about keeping the fish hard frozen, so it often tastes unpleasantly "fishy" to me after defrosting. I have tried several different types, but none has been very good. Maybe I am overly picky or am defrosting it wrong.