I haven't had this- but I have said that I had another offer but was more interested in working there for x or y reasons and could they move up the base offer? That worked (and was true). Somehow, using a counter offer from your own firm on paper and talking is bragging rights/nice/great.. but also "disloyal" - so who knows how the new company may interpret this. Basically, I'd avoid the wording that it came from your own firm unless you are in some super specialized area that only a few firms do. If you're a consultant, programmer etc.- not so much. I might even consider just going back and asking for more (without the other offer info.)- unless you locked yourself in on what you wanted and then you got it and now want more due to counter. I have always gone back and asked for more- except once since I knew I'd be making close to my own boss (after working as a consultant).