OP,
As for selectivity, here's U.S. News' criteria.
http://www.usnews.com/education/best-colleges/articles/2013/09/09/best-colleges-ranking-criteria-and-weights
A classmate of my child's was accepted to a test optional school. This classmate had good grades and EC's, but didn't score high on the SAT, so he/she didn't submit them.
I would definitely discuss this with your child's school's college counseling staff. If DC scores decently, I'd include test scores.