well, the recipe for Pillsbury cake mix says the same time and temp for two 9" rounds or one 9"x13" sheet, so I would use the same time and temp listed on your recipe for the 9" pans.
http://www.pillsburybaking.com/recipes/details/1851
As for how many it will serve... that depends on how small the servings are.
You could also do cupcakes instead. More time in the kitchen, but easier to serve, IMHO.