I'm the OP. Not spam, just not a terribly substantive comment. I'll try to be wittier next time, just didn't have much to say beyond that!

The first post was sourced from a major pharmaceutical corporation. The second from a poster who has posted over 200 times in 2013. If the thread is being sock puppeted, it is the best sock puppeting job I've ever seen and the perpetrators deserve to have their thread left alone. But, I don't think that's the case. I think it's just a lot of posters who like the mouse thing (I don't even know what it is).

The original post and first response were both at 9:37, so most likely sock puppets.

Someone reported that thread earlier, but I don't see any signs that anything untoward is going on.

Weird, awful thread. If it is real, it is time to shut down DCUM.

I agree. What an absurd chain. In fact mouse on house is annoying. I much prefer the traditional virtual tour.

http://www.dcurbanmom.com/jforum/posts/list/292186.page

I smell a... MOUSE.

The responses are way too positive and agreeable, totally unlike DCUM. Seems promotional.