Anonymous wrote:Yup, $$$$$, at least at the college level. Winning teams sell lots of school merchandise, expensive tv airtime, bowl games, more $$$$ from proud alumni, attract higher academically scoring students (helped by scholarship generated by said alumni) and higher ranked athletes (adding more prestige for the school)--all of this helps the schools to improve the athletic AND academic programs.
I see this arguement making sense for sports like basketball and football, and to a much lesser degree baseball, but lacrosse?
The NDA college dance team competitions and college womens gymnastics bring in more money and tv time than lacrosse.