Pepperdine is not a uc school. It's a private school on a stunningly beautiful campus.

My sister will be applying next year. I think she will stand a good shot!

I'm not OP, but I think her point was simply that 90,000 is a huge number. Stop.

Doesn't matter if this 90,000 was generated by waiving fees or mass mailings. I think mostly all aware of the marketing techniques these days - we get the weekly U Arizona mailing too, although the weekly U Chicago mailing stopped in December near the application deadline. So if you're going to say that U Chicago is "competitive" in part because of the flood of mail they send our kids, then it's not fair to discount UCLA for doing the same thing (if they do - I don't remember a mailing from UCLA, although it was impossible to miss the U Chicago mail).

90,000 is crazy. No need to construct elaborate theories, especially if all the other colleges are doing the same or worse marketing.

There's a difference between "accept" and "admit". Schools are dong everything possible to increase their application rate to look more attractive to U.S. New & World Report. That simply means the school will do ANYTHING, and I mean ANYTHING, down to emailing your kid and saying they will waive the fee and the essay so long as your kids applies - because all the school wants is the no. of applications to be huge. Every single school is doing this. Then, out of a huge application pool, they will send only only so many acceptances. Then, out of those acceptances, only so many kids will actually show up. These are the three criteria handed over to U.S. News and World Report. Hence the pressure (and the article that OP has - undoubtedly planted by the UCLA marketing department) to show it has an all time high class application pool. So what? So does UVA, Harvard, Pomona, GMU, Yale - every school has the highest no. of applicants because it is tougher to get into a good school; it is easy to apply to many schools with the touch of a computer button; schools are more selective - so Kids apply to 12-30 schools. And, now that we are down to the wire, my kid is being begged by email to apply to Univ. of Arizona - all sorts of bizarre places just so the the school can brag about the number of applicants. Hence my "so what?" The colleges will do anything to enlarge the no. of applicants to the point, as said, of waiving fees and essays. Your kid is just a number. Then, for the 12,000 seats in the freshman class, the school will use a logarithim from past years and say accepts 24,000 on the theory that UCLA is a safety school for kids in CA and in the East applying to Ivies. Also the hot schools in CA now are Berkeley and Santa Clara, not UCLA. When assessing whom will be accepted - due to the bankruptcy of the state - the university will prefer the out-of-state kids paying full freight over the instate students. So the acceptances will go out first to the out-of-staters who have shown a genuine interest in attending. The others waitlisted. Then as the class fills, more will come off the waitlist and get accept. The final 10-12K who show up is the "yield" - also data reported back to U.S. News and World Report.

My point is that it is all a statistics game. Colleges want huge nos. of applicants so they can turn them down so they appear to be more "selective".

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Sorry, meant to say they are taking one in four/five. Still, so what? And it's a bankrupt state so they will take more out-of-state kids than before. UCLA is a city unto itself.

So what is your point? You now concede it's a competitive school (admits 20-25%, quick Google says 20%) but now you're arguing it's lousy because CA isn't supporting it ... or it's big ... or something. Whatever.

I don't know but the campus and weather is spectacular! No wonder its gets 90,000 applications!

This. But Pepperdine has an even better location. And LMU isn't so bad either.

The UC system is near insolvent, can they get an application fee from these little dreamers?

Let me guess, it's subsidized, and probably costs the taxpayers or it's FREE.

Anonymous wrote:

Anonymous wrote:Sorry, meant to say they are taking one in four/five. Still, so what? And it's a bankrupt state so they will take more out-of-state kids than before. UCLA is a city unto itself.

So what is your point? You now concede it's a competitive school (admits 20-25%, quick Google says 20%) but now you're arguing it's lousy because CA isn't supporting it ... or it's big ... or something. Whatever.

I don't know but the campus and weather is spectacular! No wonder its gets 90,000 applications!

Anonymous wrote:Sorry, meant to say they are taking one in four/five. Still, so what? And it's a bankrupt state so they will take more out-of-state kids than before. UCLA is a city unto itself.

So what is your point? You now concede it's a competitive school (admits 20-25%, quick Google says 20%) but now you're arguing it's lousy because CA isn't supporting it ... or it's big ... or something. Whatever.

Anonymous wrote:

Anonymous wrote:More application mania.

http://thechoice.blogs.nytimes.com/2013/01/28/college-application-tally-2013/

And UCLA has 40,600 students. So they are taking half of the applicants. So what?

NP here with no connection to UCLA. That's the entire student body. They enroll maybe 11,000 freshmen a year.

90,000 applications is a lot!

Sorry, meant to say they are taking one in four/five. Still, so what? And it's a bankrupt state so they will take more out-of-state kids than before. UCLA is a city unto itself.

Anonymous wrote:More application mania.

http://thechoice.blogs.nytimes.com/2013/01/28/college-application-tally-2013/

And UCLA has 40,600 students. So they are taking half of the applicants. So what?

More application mania.

http://thechoice.blogs.nytimes.com/2013/01/28/college-application-tally-2013/