We used a contractor who used Reico...their contractor pricing is significantly different from retail. They will design and sell to the consumer but at a huge markup, hence the PPs who thought their prices were excessive. If you work through your contractor their pricing is similar to the competition.
I would only use Reico if using a GC for a substantial remodel/moving appliances. For just new cabinets/countertops, I would use the Kitchen/Bath Depot or Lowes, or even Cabinet Discounters.