Its being sold on Gilt - once public sales open tomorrow, it will be gone within an hour.

As my brother would say; "that's for people who hate money"

How can that possibly cost $50 to make?

I get Starbucks daily but I would not pay 50 dollars for a card that I can get for free.

PP, the benefits are available through any gold card.

It sounds totally lame, but there is this (from the article):

The card comes with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea.

So maybe you get your $50 back...

Sorry, I guess it's made of STEEL, not "metal"...

Not the OP, but I googled and found this

http://www.usatoday.com/story/money/business/2012/12/04/starbucks-gift-cards-gilt/1742771/

Basically it's a $400 gc to Starbucks, but made of metal and costs $50 to produce, so Starbucks charges $450 for it.

What are you talking about? Link, please.

I heard it in the radio this morning and thought it was a joke but really?? I probably spend about $400 a year at Starbucks so I can see having a card with that much money on it, but $50 for the card itself. WHY????