I had a January baby, and found several packs of neutral footed sleepers at Target (Gerber brand, maybe?). Also got some long-sleeved plain onesies and kimono shirts. Outfits and such didn't really matter those first few weeks because he was never really unwrapped from the swaddle. Gerber is plain and not terribly thick or soft, but as a layer under the blankets they got the job done, without feeling like we'd spent a lot of money on stuff he wouldn't wear for long. Gifts from family filled in the rest.
By the time we were really out and about much, we had plenty of other outfits.