Doh!
http://www.washingtonpost.com/national/olympic-viewing-nbc-says-no-offense-intended-for-timing-of-monkey-commercial/2012/08/03/f7a0a202-dde3-11e1-8ad1-909913931f71_story.html
I believe NBC that no offense was intended.
But, still, didn't someone in advertising look at the US team and realize maybe an ad featuring a monkey on the bars MIGHT NOT BE SUCH A GOOD IDEA?