OP, is it the experience of the meal and the food that you enjoy or are you hungry all the time? If it's the actual eating that's fun, yummy, social, etc., why not plan for those meals (some call it the "celebration meal") and try to eat just fruit/veggies/something light and healthy for the other meals? So next week, you know you want to have Sunday dinner with family, Tuesday lunch with a friend and Thursday dinner with a client. Those are your "celebration meals" or whatever next week and try to really cut back on the other meals. Not starvation but how about start with no white food for all the "other" meals? The alcohol consumption with have to decrease too. Kudos to you for keeping up with the exercise! Now I need to take some of my own advice (I feel like the last 3 days were "celebration").