Anonymous
04/06/2026 15:01
Subject: SSSAS waitlist or no?
That tuition for kindergarten is really high. There are other schools, just as good and nearby, for half the cost or less if you want private. The ROI on private school is never good, but it’s particularly terrible on expensive kindergarten unless you are worried that your kid won’t get accepted into a later grade.
Anonymous
04/06/2026 14:12
Subject: SSSAS waitlist or no?
Current SSSAS family. I’ve heard of more rejections than ever this year. They have quite a few post pandemic bubble classes that they are trying to bring back down to normal numbers. The new admits in the sixth grade class are only siblings. I think this points to inattentiveness by the administrator of the ad- which is a notable reflection on the school. Even with tuition increases, the school seems to be thriving and bursting at the seams. The middle school is weak. The sports are going downhill. The new high school campus is shining. The lower school is sweet and the same.
Anonymous
04/06/2026 12:28
Subject: SSSAS waitlist or no?
Anonymous wrote:I would suspect they still have spots. With their tuition increase they are more expensive than most of the much better privates. We are a former family and left and are so thankful to be elsewhere, but when we were there, we knew a few families who had applied just before the start of school and been accepted, so I assume they often have openings in various grades.
Oh interesting. Glad you found a better fit. Can you say more about why you/others left?
Anonymous
04/06/2026 09:33
Subject: SSSAS waitlist or no?
Call and ask.
Anonymous
04/06/2026 07:06
Subject: SSSAS waitlist or no?
Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:Impossible to know, but more than likely, they just haven't updated their ads yet.
Probably this.
Ad buys are often for a date range set by the platform, which means it’s almost impossible to perfectly line up the start and ends dates you’d really like for whatever thing you’re advertising. In order to keep your ad going through the date you need, you often have to run it longer than necessary.
I don’t think this is true!
What don’t you think is true?
I work in ad buys and you get really precise ad dates now adays (unless you are buying a billboard and even those are mostly digital)... that being said, a lot of them can leave the end date open and a lot of smaller places (aka they have an admin not an an ad agency running their ads) leave the date open and just go in to switch out small details, such as what year you are applying for, every year. The platforms typically have the ability to automatically switch, but I doubt the independent schools have someone so dedicated to their ads that they know how.
It sounds like you have current experience so I’ll definitely defer to you. I used to work in marketing for a performing arts venue in the area, but it was 15ish years ago. We often had flights with ad runs that had a set ending date past the performance we were advertising. As you note, for digital ads (and some radio) we usually had the capability to swap out for a different ad and there was always a later show we could sub in. But I was assuming that for a school that a) they probably don’t have the staff to stay on top of tweaks like that and b) may not have something else to sub in, as schools pretty much only advertise about applying for admission.
15 years ago would have absolutely been the time when there were set runs. I would say most things have shifted to every date can be choosen since the pandemic. Of course, the jicker is, does the admin running the ad know tbat or are they still running things based on how they learned to do it 10 years ago (which is the way most smaller placed do things).
Anonymous
04/06/2026 07:01
Subject: SSSAS waitlist or no?
Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:Impossible to know, but more than likely, they just haven't updated their ads yet.
Probably this.
Ad buys are often for a date range set by the platform, which means it’s almost impossible to perfectly line up the start and ends dates you’d really like for whatever thing you’re advertising. In order to keep your ad going through the date you need, you often have to run it longer than necessary.
I don’t think this is true!
What don’t you think is true?
I work in ad buys and you get really precise ad dates now adays (unless you are buying a billboard and even those are mostly digital)... that being said, a lot of them can leave the end date open and a lot of smaller places (aka they have an admin not an an ad agency running their ads) leave the date open and just go in to switch out small details, such as what year you are applying for, every year. The platforms typically have the ability to automatically switch, but I doubt the independent schools have someone so dedicated to their ads that they know how.
It sounds like you have current experience so I’ll definitely defer to you. I used to work in marketing for a performing arts venue in the area, but it was 15ish years ago. We often had flights with ad runs that had a set ending date past the performance we were advertising. As you note, for digital ads (and some radio) we usually had the capability to swap out for a different ad and there was always a later show we could sub in. But I was assuming that for a school that a) they probably don’t have the staff to stay on top of tweaks like that and b) may not have something else to sub in, as schools pretty much only advertise about applying for admission.
Anonymous
04/06/2026 04:13
Subject: SSSAS waitlist or no?
Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:Impossible to know, but more than likely, they just haven't updated their ads yet.
Probably this.
Ad buys are often for a date range set by the platform, which means it’s almost impossible to perfectly line up the start and ends dates you’d really like for whatever thing you’re advertising. In order to keep your ad going through the date you need, you often have to run it longer than necessary.
I don’t think this is true!
What don’t you think is true?
I work in ad buys and you get really precise ad dates now adays (unless you are buying a billboard and even those are mostly digital)... that being said, a lot of them can leave the end date open and a lot of smaller places (aka they have an admin not an an ad agency running their ads) leave the date open and just go in to switch out small details, such as what year you are applying for, every year. The platforms typically have the ability to automatically switch, but I doubt the independent schools have someone so dedicated to their ads that they know how.
Anonymous
04/05/2026 23:08
Subject: SSSAS waitlist or no?
I would suspect they still have spots. With their tuition increase they are more expensive than most of the much better privates. We are a former family and left and are so thankful to be elsewhere, but when we were there, we knew a few families who had applied just before the start of school and been accepted, so I assume they often have openings in various grades.
Anonymous
04/05/2026 22:02
Subject: SSSAS waitlist or no?
Anonymous wrote:Anonymous wrote:Anonymous wrote:Impossible to know, but more than likely, they just haven't updated their ads yet.
Probably this.
Ad buys are often for a date range set by the platform, which means it’s almost impossible to perfectly line up the start and ends dates you’d really like for whatever thing you’re advertising. In order to keep your ad going through the date you need, you often have to run it longer than necessary.
I don’t think this is true!
What don’t you think is true?
Anonymous
04/05/2026 21:49
Subject: SSSAS waitlist or no?
Anonymous wrote:Anonymous wrote:Impossible to know, but more than likely, they just haven't updated their ads yet.
Probably this.
Ad buys are often for a date range set by the platform, which means it’s almost impossible to perfectly line up the start and ends dates you’d really like for whatever thing you’re advertising. In order to keep your ad going through the date you need, you often have to run it longer than necessary.
I don’t think this is true!
Anonymous
04/05/2026 21:48
Subject: SSSAS waitlist or no?
Anonymous wrote:Impossible to know, but more than likely, they just haven't updated their ads yet.
Probably this.
Ad buys are often for a date range set by the platform, which means it’s almost impossible to perfectly line up the start and ends dates you’d really like for whatever thing you’re advertising. In order to keep your ad going through the date you need, you often have to run it longer than necessary.
Anonymous
04/05/2026 19:47
Subject: SSSAS waitlist or no?
Anonymous wrote:Anonymous wrote:I just got a sponsored targeted ad about applying to SSSAS for kindergarten - specifically 2026/2027 year which has already come and gone for admissions. Did they have low enrollment for K this year? Anyone know?
They are probably trying to fill some spots. A few years ago when my son was applying SSSAS had seen his profile and they messaged us that they liked him for the fall. This was after the admissions cycle though and he had already got in where he wanted to go so we didn’t follow up.
Interesting! We applied and would have accepted but couldn’t afford without aid and were denied. Such a bummer.
Anonymous
04/05/2026 19:12
Subject: SSSAS waitlist or no?
Anonymous wrote:I just got a sponsored targeted ad about applying to SSSAS for kindergarten - specifically 2026/2027 year which has already come and gone for admissions. Did they have low enrollment for K this year? Anyone know?
They are probably trying to fill some spots. A few years ago when my son was applying SSSAS had seen his profile and they messaged us that they liked him for the fall. This was after the admissions cycle though and he had already got in where he wanted to go so we didn’t follow up.
Anonymous
04/05/2026 14:04
Subject: SSSAS waitlist or no?
Impossible to know, but more than likely, they just haven't updated their ads yet.
Anonymous
04/05/2026 13:08
Subject: SSSAS waitlist or no?
I just got a sponsored targeted ad about applying to SSSAS for kindergarten - specifically 2026/2027 year which has already come and gone for admissions. Did they have low enrollment for K this year? Anyone know?