Anonymous wrote:To see how well this will work, I think we can just look at the University of California system.
No one is going to confuse UC Merced with UC Berkeley. And it doesn't take long for the location to overshadow the institution in common language.
"Where did you go to undergrad?"
"Berkeley"
That's because UC Berkeley (Cal) is the original UC and oldest one, and UCLA is the 2nd oldest. All the other campuses have grown since and in time their reputation has been going up too. That will be true over time with both UC Merced and UC Riverside, that are attracting really impressive faculty and depth. Look how high UC San Diego, UC Davis and UC Santa Barbara have grown in expertise and prestige. That wasn't the case initially.