Definitely a backlash: https://www.theverge.com/tech/876866/ring-search-party-super-bowl-ad-online-backlash

When we saw that ad our first reaction was “nice idea”. Then a split second later we all realized what the data could be used for. Scary.

The SB ad for Ring mesh network AI pet finder, amazing how it blends the terror of 1984 surveillance with the heartwarming reunion of a pet and a child.

I thought at first it was a dystopian parody, but like much of current life, this is life in an Onion article.

https://admeter.usatoday.com/story/sports/ad-meter/2026/02/08/ring-super-bowl-commercial-lost-pets-shelter/88559200007/