They’ve gotten popular with students who use the nicotine to focus. Can walk into a gas station and buy them, where getting Ritalin or Adderall isn’t nearly as easy.

Because it’s easier (and cheaper) than vaping.

Why has nicotine pouch usage doubled amount teens? Apparently these are everywhere in high school and college.

https://keck.usc.edu/news/use-of-nicotine-pouches-increases-significantly-among-u-s-teens/