I’ve looked into Holbox, too, in the past. The price flights and of nice looking villas is really appealing, but if you read reviews of almost any hotel (even the cute little boutique ones) there are complaints about noise at night from nearby “venues”, which makes me think there’s a lot of partying going on and it’s maybe not the quiet non-Cancun place I’m looking for. I wonder about staying in Merida, which looks so interesting and lovely, and doing an excursion to Cancunito beach one day and ruins another day.