https://on.ft.com/3Vhe2zk
A flex of Uber wealth in 2025 is multiple children — all while preserving pre-parenthood lifestyle, physique, and interests
“ According to a Forbes study of more than 700 American billionaires, at least 22 have seven or more children
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“ Behold the fixation of frazzled millennial working women (and others) with the “trad wife” movement, a social media phenomenon that glorifies home steading, milkmaids and taking care of your husband and offspring. Its brightest star, Hannah Neeleman of Ballerina Farm, has attracted a 10mn-strong following on Instagram thanks in no small part to her eight immaculately dishevelled blond children with her husband Daniel Neeleman, the son of JetBlue founder and airline mogul David Neeleman.”
“ Huge families are increasingly visible among the 1 per cent, especially in some of the world’s wealthiest and most competitive enclaves such as New York City. In her widely read (if controversial) book Primates of Park Avenue, Wednesday Martin memorably observes that “massive families — they were everywhere” on the Upper East Side, a neighbourhood with some of the most expensive real estate, schools, nannies and hobbies in America.
“Four is the new three — previously conversation-stopping, but now nothing unusual,” she writes. “Five is no longer crazy or religious — it just means you are rich. And six is apparently the new townhouse — or Gulfstream.”
“ Having a big family sends a signal of confidence in the future. And which demographic feels more secure than most? Those with more money”
“ Artipoppe offers $800 velvet and cashmere baby carriers that have been heralded as the “Birkin of mom gear,” rebranding wearing a baby as an ultimate luxury accessory.
Mini-me designer collections and $600 high-tops allow an army of children to dress like their parents as well as one another. And while labels such as Patek Philippe and Dolce & Gabbana have long placed glamorised visions of family at the heart of their advertising campaigns, newer efforts from Bottega Veneta and Burberry wink at the idea of modern parenting as a stylised cultural performance that, according to brand strategist Eugene Healey, signifies a maturing of tastes and preferences.”