Levis. The fabric will feel stiffer than other brands when you buy but will soften up so nice after washing and hold up better. I like the Doreen Utility Shirt and I also have a western style shirt from there in a darker wash with pearlized buttons. I do recommend sizing up if you want that "coastal grandma" look as they are not as oversized as other brands.
Jcrew, Jcrew factory, Gap will all have chambray shirts. I don't like to spend a lot of money on them bc I wear them often and you can replace easily when they look worn.