It’s wild how some trends just take off. But honestly, every generation has had its "Why are kids obsessed with this??" moment. Remember Cabbage Patch dolls? People were literally fighting in stores over those potato-faced dolls. Then came Beanie Babies, Furbies (those creepy blinking owls), Tamagotchis, Pokemon cards, Silly Bandz, Rainbow Looms, Funko Pops—even Crocs had their moment of "these are hideous" before becoming cool again.
It’s like a rite of passage for every generation to have a quirky, collectible craze that confuses adults. Labubu is just this generation's version of that. Ugly-cute seems to be part of the charm.