I do Pilates at home due to the expense, but the studio experience was much better because the instructors could correct my form and because there was an option to use the reformer. If not for cost I would always prefer in person studio.

So instructor assistance/guidance and equipment.

Community and accountability. Once I show up, I can focus and stay till the end. There’s no chance of me stopping or pausing a workout.

Anonymous wrote:Outdoor classes
HEPA filter with excellent air change rate
Masks encouraged indoors
Good parking

This isn’t 2020

Sufficient dumbbells
Hex bars
Stuff you can’t get at home

Good music.

On line many instructors do not have the rights to decent music but at gyms or studios they cannot enforce copyrights as easily.

Anonymous wrote:Outdoor classes
HEPA filter with excellent air change rate
Masks encouraged indoors
Good parking

Masks will turn more people off than on. Bad idea.

There is feedback in person. The instructor can correct your form and answer questions.

Outdoor classes
HEPA filter with excellent air change rate
Masks encouraged indoors
Good parking

From the behavior economics perspective, studios offer a tiered payment plan where the more you pay seems like a better value per visit, with hopes that people signup at the higher rate with autopay. But they don’t expect everyone to actually come. In fact, if everyone started to attend regularly, it would be a bigger issue for them.

That is the issue I had when I joined the new orange theory when it opened near me. With the great intro unlimited rate, They had more people wanting to come than they had slots available.

My niece is writing a paper on the in-person vs online/digital exercise market and has asked me for examples of how studios try to keep people coming to class, eg by offfering little pluses that they don’t get from digital-only. I only go to Barre3 so my only example is their lavender towels at the end. Anything you could help add? Thanks in advance for her.