Saw this today and actually think it's kind of crazy that it took this long for a brand like this to do this:
https://www.nordstrom.com/s/tory-burch-ever-ready-zip-tote/7235275
I've always been baffled by the popularity of the Neverfull, not because it's not practical but because it's such a silly think to spend 1-2k on, and yet the knock offs I've seen before have always been actual knockoffs (like fake-LV brand bags) or super cheap unbranded versions for like $60.
This looks like a reasonably good quality bag at a much friendlier price point, and even has some of the same styling with the logoed pattern. I actually can't stand that logo pattern on the Neverfull which is one of several reasons I wouldn't buy one, but a lot of people seem to like it. I do think this bag nails the size and proportions, specifically -- to me this is the perfect drop on a tote this size so that you can tuck it securely under your arm for travel or shopping, but not so high that it's uncomfortable if you have a lot of stuff in there.
Anyway, maybe this has been around for a while and I missed it, but given how many times I've seen people on here debating whether the Neverfull is "worth" the price, thought I'd throw this out as a good alternative for someone who likes the style and design but doesn't want to spend a grand or more on a tote bag.