Anonymous wrote:That woman on the ads seems to think everybody is worried about their butt crack smelling bad. Have you ever smelled anyone else's butt crack odor in the course of normal interaction? I find it all rather bizarre.
After this thread was started, I googled lume to find out more. I am bombarded with the ads during the day (I work from home and like the tv on) and I didn't realize they were a natural deodorant. I just thought their "market disruption" is that they were marketing to a whole new use (privates and boobs). Anyhow, the first hit I read was a reddit thread. And some woman was saying she liked Lume because she used it for cardio classes at the gym around her vulva, and that prior to this, she was concerned about vulva smell halfway through class.
And I am reading this and my head is exploding and I'm thinking how terrible it must be to be a young person today. I mean, worrying about smell from any part of your body during a gym session???