My 14 year old loves it. It seems like it is a "clean girl" or "vanilla girl" aesthetic?

Anonymous wrote:It’s the one size gimmick. It’s the same trick Abercrombie used when we were kids. If you only make clothes for slender girls in the know, you become aspirational. For a while, they’ll get tired of it and move on to something else.

Yes, they have only one size I but some of it is super baggy! Believe it or not, I’m a 150 pound 40-something year old woman and I bought a cute sweater from there recently

My daughters who are 14 and around 85 pounds like their clothes because it’s one of the few stores where they can fit things that actually fit them. Most other stores have clothes for people my size and it is huge on them.

It’s the one size gimmick. It’s the same trick Abercrombie used when we were kids. If you only make clothes for slender girls in the know, you become aspirational. For a while, they’ll get tired of it and move on to something else.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It’s a store for slender white girls with pony tails. Their clothes are all one size!

Yep all the same size, and all the girls look like future sorority sisters with the same hairstyle.

Definitely won’t be shopping there! I want better for my girls than to follow the latest idiotic fad. No Stanley cups for use either.

You sound fun.

My biracial, non-ponytail DD really likes their clothes.

Anonymous wrote:

Anonymous wrote:It’s a store for slender white girls with pony tails. Their clothes are all one size!

Yep all the same size, and all the girls look like future sorority sisters with the same hairstyle.

Definitely won’t be shopping there! I want better for my girls than to follow the latest idiotic fad. No Stanley cups for use either.

Anonymous wrote:It’s a store for slender white girls with pony tails. Their clothes are all one size!

Yep all the same size, and all the girls look like future sorority sisters with the same hairstyle.

My cousins daughter manages one of the Brandy Melville stores in Paris. The stores are very well kempt, not at all messy.

Oh, btw, She is biracial, and is a model for the Brandy brand. It’s fun to see her in ads.

Lame.

Same. I let my 7th grader shop there alone while I look in Athleta down the street.

It’s a store for slender white girls with pony tails. Their clothes are all one size!

My dd lives it but hates the nautical vibe usually. Loves their sweats hoodies and cut tops.

It's marketing. You basically have to move around the entire store and look at everything. And as PP noted it looks like teens rooms lol

My kids love it. I like vibe. Reminds me of my teens’ rooms without the cereal bowls and Stanley’s.

have you been to the store in Georgetown? Wowzers that place is something else. Why is everything so disorganized and just thrown about it in there? You think you've found bottoms to a pajama set and the top is clear on the other side of the store. Sweats are on the same tables as teeny tiny sleep shorts and bulky zip ups along side dainty tops. Things are randomly stuffed under tables and in boxes. Everything is white, grey, or navy. I also cannot figure out their aesthetic--part nautical/part ivy league prep? And yet every single teen girl loves it. At least it's pretty cheap and I'm not paying $60 for a zip up hoodie.