There are just a few, very competitive scholarships at W&M. They don't give general "merit" awards like some schools. DD's best friend got a cypher card and no award. Another friend got a cypher card and was a Monroe Scholar. The website says these are "the most academically distinguished undergraduates" but it only comes with a grant for summer research but no other money. She went to a different school where she got a big scholarship.
These are the WM scholarships that actually provide a lot of funding:
1963 Scholars: A four-year scholarship that includes Virginia tuition, fees, room and board annually for in-state residents (full scholarship) and Virginia tuition, fees, room and board annually for out-of-state residents (partial scholarship)
https://www.wm.edu/as/1693scholars/about/
William & Mary Scholars Awards: academically distinguished students who will add to our impactful community representative of individuals with diverse backgrounds, talents, and experiences. Students selected receive a scholarship covering at least the full cost of in-state tuition and fees.
https://www.wm.edu/as/wmsure/wm-scholars/