Anonymous
Post 09/15/2023 13:00     Subject: So tired of "x" replacing "+" or "and"
Is Mugler x H&M distributive?
Anonymous
Post 09/15/2023 10:25     Subject: So tired of "x" replacing "+" or "and"
Well, I agree with you OP. It's been a thing for maybe a decade now and I still don't like it.
Anonymous
Post 09/15/2023 10:01     Subject: So tired of "x" replacing "+" or "and"
get a real problem
Anonymous
Post 09/15/2023 10:01     Subject: So tired of "x" replacing "+" or "and"
Maybe it should be Puma ^Rihanna
Anonymous
Post 09/15/2023 10:00     Subject: So tired of "x" replacing "+" or "and"
Because + means it's just putting them together and getting the sum. X indicates you get more when you put them together. I think it makes sense for what they're trying to say
Anonymous
Post 09/15/2023 09:44     Subject: So tired of "x" replacing "+" or "and"
OP, language constantly evolves. A language that does not change is a dead language in a dead civilization. This is maybe the concept that was eluding you. Embrace change, even if you don't use it yourself.
Anonymous
Post 09/15/2023 09:42     Subject: So tired of "x" replacing "+" or "and"
The worst is

Blah / Bluh

Terribly divisive.
Anonymous
Post 09/15/2023 09:40     Subject: So tired of "x" replacing "+" or "and"
It signals a collaboration and multiplies both brands' impact. It's more meaningful than simply + or and. Way better than an em dash — which can look subtractive
Anonymous
Post 09/15/2023 09:34     Subject: So tired of "x" replacing "+" or "and"
I don't get this marketing thing at all: Rihanna x Puma, Mugler x H&M.
Am I alone? Why is this so trendy?