A lot of the value in the purchase price is the land your house sits on. (In my neighborhood, that's ballpark of 500k for a 9,000 sf lot.)
Insurers aren't insuring the land.
Replacement value is where you want to be. And make sure replacement for contents is included. Riders for the things that need it - expensive jewelry, art, cameras, etc.
Don't forget to document your contents, even if you just wander around your home taking a video once every couple years.