I formed my first book club mainly on Craiglist. I invited one friend who I already knew, she invited a friend of hers, and I posted on Craiglist to recruit more. I expected to get some weirdos but ended up making 4 new friends with amazing and intelligent women. The book club fell apart when a few moved out of state, we started marrying/having kids, etc. This was back in 2007-ish -- I probably would not attempt the same thing on Craiglist today.
My current book club was formed by one of the members of the aforementioned club about a year ago.
I know someone else who formed hers using Nextdoor. I like that idea because you could restrict your post to your neighborhood only, that way all the hosting would be close by!