Anonymous wrote:I work at a creative agency and every pitch we do is to Gen z and thematically it’s all about them being the coolest and everyone else being ‘cringe’. ‘How do you avoid being cringe?’ Ask all our clients. Everything we pitch is trending sounds on TikTok and quiet quitting anti work anti influence burn it all down and celebrate only those under 25 bs. I heard someone at the coffee machine today griping about some ‘old man’ who is ‘like 45’ has no idea about things. I am paid well and actually understand this industry but holy cow some days I just want to scream ‘fu, I am old and I am cringe and yet I am ten times less annoying than all of you and I never want to think about gen z ever again’ into the abyss
That’s it - vent over - sorry to any gen z if I have offended you but like - plz stop condemning everyone for going through the natural process of life
I’m tired of ageism, myself, but if you are marketing to 15-25 year olds “cringe” is, indeed, the kiss of death. The fact that you don’t know this isn’t “ageism”, it’s “not keeping track of your market”. As a marketer, it’s not your job to change your audience’s preferences but to cater to them. If you don’t like it, find a different demographic to work with or change careers to teaching. Maybe you can influence the next generation to be a little less shallow.