I have the same problem with a brand new chimney. As pp mentioned you probably have backdraft.
I would recommend lighting a candle in the firebox, that should create enough suction (?) for smoke smell to go up the chimney.
Next time you have a fire, crack a nearby window, turn off hvac, don’t run any bathroom/kitchen exhaust fans.
This is also a great “smoke eating” spray available at most hardware stores.
https://www.lowes.com/pd/Zep-Smoke-Odor-Eliminator-Spray-Air-Freshener/3621322?cm_mmc=shp-_-c-_-prd-_-lwn-_-ggl-_-LIA_LWN_127_Cleaning-_-3621322-_-local-_-0-_-0&ds_rl=1286981&gbraid=0AAAAAD2B2W-_4S8lfEGw6STtGuuTRtF4y&gclid=CjwKCAiA24SPBhB0EiwAjBgkhiBSucJo1Rc7BeoIHiP0vMtnhJk1ke-sblIyKmxUfNYvIIHUayXmHxoCO0wQAvD_BwE&gclsrc=aw.ds