Anonymous wrote:$25 each
Just about this. $20-25. I do gifts for friends' kids if I'm going to see them in person (holiday party at their house when I fly back to home state, etc) but not for all friends' kids. So one year I bought for 6 such kids, but most years I buy for none. I have six or seven godchildren and they all get presents, along with my 4 nephews. Spend ~$50 on those kids.