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[quote=Anonymous][quote=Anonymous]The book that I just absolutely devoured, is called “selling sexy: the unraveling of Victoria’s Secret…”, by Lauren Sherman, and she has a co-author.

I absolutely love books about businesses that ignore blind spots for years before they implode. The men in charge of Victoria’s Secret blatantly said they didn’t want to deal with breast-feeding mom’s, women with breast cancer, or women older than 35 because if you are over 35 you were “old and fat” lol.

Meanwhile, brands like third love and pretty much every other lingerie company that has gained ground,  methodically picked away at their market, by having more comfortable and appealing options as well as marketing toward the everyday woman. The leaders in charge of Victoria’s Secret were convinced that women would only buy bras if they were aspiring to be the unattainable Victoria’s Secret angel.

They were only able to stay around as long as they did because ironically, the best part of the business was pink, which is the part of Victoria’s Secret that sells very practical pajamas, comfortable athleisure wear, comfortable bras, etc. And they had Bath & body Works also to cushion the falling sales from Victoria’s Secret.

Anyway, I loved it. I thought it was really well written, and it kept my interest.

[/quote]

I like your summary more than the book. I gave up by hour 6 which was 00s, I think.[/quote]

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