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Reply to "Looking at yield at UVA, VT, UMD, G'town, Hopkins, W&M"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]W&M looking to bump up yield rate this fall https://flathatnews.com/2024/02/18/prof-armstrong-says-college-will-be-promoted-to-very-high-research-in-bov-meeting-board-increases-muscarelle-funding/#:~:text=Notably%2C%20the%20College%20will%20initiate%20a%20%E2%80%9CYield%20Optimization%20Pilot%E2%80%9D%20in%20partnership%20with%20Encoura%2C%20an%20online%20marketing%20firm%20that%20collaborates%20with%20post%2Dsecondary%20institutions%20to%20boost%20prospective%20student%20engagement.%C2%A0[/quote] So, yield protection in another form. [/quote] Yield management = trying to keep applicants and accepted students happy. Yield protection = rejecting those who are likely to reject you. All schools do some form of yield management. [/quote] Sure.[/quote]
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