Reply to MCPS is hiring a new agency for its crisis communications

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Why don't you tell those pr people that you won't hire them unless they want to teach students.  Wait a minute teacher respect is not a thing in mcps.  Scratch that idea.  Bring in the pr we gotta white wash all the negative feedback from teachers.  [/quote]
There are so many hyper-privileged parents who post here and complain about everything that MCPS needs a firm like this to help manage demands.[/quote]
Let’s look at a non-Biedleman example: electric buses.

MCPS signs a contract for electric buses.

MCPS/McKnight use this contract to generate positive media attention for themselves. This includes getting national media coverage and also doing events with local politicians.

But all is not right with the electric buses. The contract was financially irresponsible and tainted by corruption allegations. The buses were poorly made and would be out of service for months when they broke down. And eventually MCPS had to acknowledge reality and break the contract.

Shouldn’t MCPS/McKnight come under criticism? Shouldn’t part of that criticism also be about their electric bus PR campaign?

If you want credit for success, you also need to take responsibility for your failures. MCPS, especially under McKnigjt loves to generate the positive PR, but refuses to accept accountability for their bad decisions.

And this is how they end up hiring a crisis communications firm.

They need to stop with the self promotion and PR and instead focus on running the school system better. 
[/quote]

In fairness, I think the electric bus failure falls more on Brian Hull's shoulders than Monifa's, since he's charge of operations for the school district. But you're right, she wasn't transparent or communicative about the problems or issues with the electric bus contract.[/quote]

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