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College and University Discussion
Reply to "Why do selective schools market?"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]DS is a hs freshman and must have signed up for some lists, because he's getting marketing material from schools he doesn't have a chance of being admitted to - but because they're advertising, he thinks he does. I know we're not ready for the college search yet, but it's pretty upsetting to me as well. Why do they do this?[/quote] Outside of a very select few (like HPYS), most schools don't have amazing universal name recognition and really do want more and different applicants. Schools like Chicago, WashU, Emory and top SLACs don't just want more DC prep school applicants since they obviously know those elite schools well. One of my funnier college-related memories was overhearing MIT interactions at a college fair in the middle of the US where several students clearly didn't know MIT and asked questions about "mitt" while making the rounds :lol: [/quote] Yes, when I did college fairs for as a Purdue alum, people thought it was Ivy League. Point is, Purdue and most other colleges still get more than enough applicants to fill [i]every single spot[/i]. HYP is turning down qualified applicants. So is Chicago. [/quote] And Arizona State also gets more applicants than they could accept. Should they stop marketing?[/quote] Uh, yeah. [/quote] And there we have it folks. All colleges should stop all marketing because my kid might not be able to get in. Absolutely ludicrous. But at least you admit it.[/quote] Not might not. Will not.[/quote] Right, so screw the kid that gets the mailer who WOULD get in but wouldn't have applied otherwise. Because yours can't understand a common data set and for some reason you are unable to explain it to him. Participation medals for all.[/quote] Give me a break. Your hypothetical kid has heard of U of C and West Point. [/quote] Who is ignorant now? And I didn't say they hadn't heard of it - I said they wouldn't have applied otherwise.[/quote] Why not? Why does a brochure make it for them? Sounds like the type of student no college would want.[/quote] This is so silly. My kid had heard of Swarthmore, and what he had heard was it was "the place fun goes to die". (Same thing gets said about UofC also). He had no interest in it. They sent him letters. The letters were whimsical and fun and definitely changed his opinion of the place. (He was accepted elsewhere ED). When people get coupons for Domino's in the mail, do you think they say "Wow, I am learning about this food establishment I have never heard of" or do you think people who like Domino's but weren't specifically thinking of ordering one are prompted to? Of course there are those of us who would NEVER order Domino's for any reason, but certainly we are not "offended" that they are sending us mail. We simply put it in the recycle bin. This is how advertising works. [/quote]
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